French Pharmacy
Empire has helped French Pharmacy grow their organic traffic by more than 520% resulting in over 271% increase in e-commerce revenue.
520%
More Traffic
300%
Transaction Increase
271%
Revenue Increase
Scenario
French Pharmacy came to Empire SEO as they were launching a new e-commerce website to bring French Pharmacy products to the United States and desperately needed search engine optimization.
Challenge
Since their domain was brand new, it had no authority, traffic or keywords. We had the primary target of getting the keyword “French Pharmacy” to rank #1 in the US. Since 2021, French Pharmacy has dominated that keyword not only in the US but internationally as well as, expanding product sales in 32 more countries since website launch.
Solution
In order to increase organic search, we needed to build high-quality backlinks to the main domain with off-site published articles. We began an active outreach program targeting publication of 50 unique articles. After 3 months of outreach and content writing, we were able to secure 50 high domain authority backlinks. This SEO technique not only increased organic search but also led to direct affiliate sales as well.
We also ran a comprehensive SEO campaign and content strategy on the website to gain rank on all of the product keywords. The top two competitors in the space to rank with are Amazon and Walmart. The website now ranks higher than both Amazon and Walmart on more than 150 product keywords.
Results
Since starting with Empire, French Pharmacy’s organic traffic has grown by more than 1520%. This has resulted in a revenue increase of over 1271% and a growth of 1300% in transactions. Annual revenue for 2023, came in at $5.1 million, with organic traffic bringing in 62% of all purchases.
“Michelle and her team made us the leading French Pharmacy online. The detail, the linking, the articles, the continual improvements – all of this, have made working with Empire a dream.”