SEO, also known as search engine optimization, is an art. The type of professionals that achieve dominating visibility because they truly understand how SEO works are artists.
In order to produce the kind of results that catapult a website to the utmost heights of search engine rankings, there are a number of critical elements that need to be put into effect the right way, the first time.
Mediocrity from an SEO agency will not work today.
Long gone are the days of hiring an SEO agency and they disappear into the void called traffic increases. Traffic increase from organic does not mean leads or sales.
Some of the important factors that must be impeccable for search engine domination are:
- Carefully crafted on-page SEO
- Technical SEO
- Quality content
- Large and versatile networking contacts
- Backlink profile
- Citation profile
- Conversion rate optimization
It takes much more than a couple of web pages stuffed with keywords to get search engine visibility.
Why SEO has to be done as a Campaign
One of the biggest problems that come with achieving organic search results is that it takes a while to see results. Depending on the amount of competition that there is for a keyword or keyphrase, the time that it takes a website to reach the top of the search results can be anywhere from 90 days to 2 years, depending on the keywords.
Unfortunately, there are some SEO agencies out there that will fail to bring the results that they promise, and keep the money that you paid for their efforts. Paying a monthly fee for two years and not seeing any results is why we ask for a 6 month time period with reassessment after the first 6 months.
First, this allows us to see the effectiveness of our optimization on the website and off the website. If organic traffic is not increasing sales and leads, then another strategy must be considered after the initial 6 months.
It is important to remember that SEO is not about increasing traffic to your website.
It is about leads and sales and nothing else. If we double your traffic without increasing your revenue, then we must reassess again to determine if organic traffic is a strategy for your customer journey.
Empire SEO Has a Proven Track Record With Outstanding Results.
How WE Do SEO
What makes us different from other agencies is that we are a tightly-knit team of experts who all have unique skills. We know how to use these skills in a way that benefits our team, and our clients.
Although we have specific skills that pertain to our own individual areas of expertise, we also all know and understand the fundamentals of search engine optimization , conversion rate optimization, content creation, and strategic content placement.
And the best part - we all love what we do. Our team has been optimizing websites for organic traffic for more than 20 years, with results that have made our clients successful.
We help each other to be great, which leads to our clients being great.
We use our skills to create an environment on the internet that promotes the overall visibility of the websites that we work with.
Search engine visibility does not come from one localized source, it comes from a number of factors that stem from discovering and using powerful keywords that are monumental for the success of the website.
Keyword Research
Although it may seem like a no-brainer to implement a campaign for a specific set of keywords that a site would like to rank for, however, you never know what people are searching for unless you research it.
For example, if you have a site that sells baked goods, you would think that somebody looking for them would simply type ”baked goods” into the search box. However, if you look at it from another angle, it is easy to see where only using that key phrase may cause you to lose a lot of potential traffic.
- ”Baked goods” search volume in the US is 12K
- ”Pies” search volume in the US is 21K
- ”Cinnamon rolls” search volume in the US is 110K
- ”Cookies” search volume in the US is 301K
- ”Baked potato” search volume in the US is 201K
When you see a high search volume for a keyword it means that there are a lot of people that use that exact term to search for items or services. You can see that if you added other terms such as pies, cinnamon rolls, cookies, and even baked potatoes you could end up with much more traffic.
Of course, with search volume comes other elements such as keyword difficulty and intent, but we are the professionals and we use the factors that we glean from our research to create an SEO campaign that will work best for your unique needs.
Elements of Success
When you combine an unstoppable team of professionals with real-time information and hot keyword stats you will get results. We implement all of the crucial factors that it takes to establish search engine visibility and combine them with our extensive knowledge to cultivate high domain authority and reverence from the major search engines. The end result of our efforts is high search engine visibility and phenomenal success.